The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Does it means they're in the spam folder every time? No. It's not that good, they're at a level where it could impact their email deliverability. However, a score below -2 would be considered even better.
MNML SIMILAR BRANDS DRIVERS
Drill down into the main traffic drivers in each channel below. It's good! It means that their email are not headed to the spam folder. The top traffic source to is Direct traffic, driving 42.64 of desktop visits last month, and Organic Search is the 2nd with 29.19 of traffic. Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails! What does that mean exactly for their email marketing strategy ? If you're above 0, you'll likely to be categorized as spam.
We use Spam Assassin, the main platform used by email providers to score spam. We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent. One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on. Amongst their last emails sent, two of them were 'mnml Memorial Day Sale starts now' and '20 new styles just dropped'. On Panoramata, we gather and analyze the entire Mnml email marketing strategy - along with other brands from the Fashion industry.
MNML SIMILAR BRANDS SOFTWARE
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).įun fact - they're using emojis in 44629% of their emails - the main ones they use are ⌛ 💨 🚚 🖤. Here, as it's 32 characters, they're doing just ok! Mnml could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter. Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. The higher the score, the more likely the email is to be considered spam.). They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. Just before completing your order, take a moment to check for coupons and you’ll save even more on brands like mnml.We'll explore here some marketing assets of Mnml, especially regarding their ecommerce email marketing strategy.
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